International blogger noticed that a mainstream media article put the word "cruel" in quotes (their quotes, not the blogger's) in a story about the above picture which stated:

"Animal rights activists have denounced the "cruel" treatment of cattle in Indonesia after pictures emerged of cows being lifted by a crane from ropes tied to their heads.".
The blogger wrote, "why does it always have to be [referred to as only] 'animal rights activists' denouncing such acts of cruelty? Why is compassion marginalized like this? Shouldn’t *everyone* be denouncing this?, and if not - why not??"